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Great Expectations!

Brent’s Deli Westlake


Great Deli or Not?

We all know that "Great Expectations" by Charles Dickens is one of the great novels of all time, and at least in its initial production, was an artistic film triumph,. Further we also all have had personal “Great Expectations” that were occasionally fulfilled, (blind dates?) but usually were not.

Restaurants and film are both subjective matters involving personal choice. Coincidentally, both have three main elements that require consideration when one tries to do an objective criticism. In film, story, acting and cinema-photography are the factors that critics use in making their judgments  which often differ widely.

The three classic elements of restaurants are food, service and décor. While the importance of each of these varies in the minds of the diners, there is no doubt food is the key element. Then there are the sub elements of food such as creativity, ingredients and presentation.

The term “deli” can be applied to a wide range of ethnic restaurants or stores that offer mostly foreign prepared foods in a refrigerator case plus specialty packaged items along with some home cooking served on the premises.

However, most people are actually thinking of “Jewish” delis when they use the broad term.  In fact Jewish delis seem to have become national institutions.

Two historic (though now average) local L.A. Westside delis, Nate ‘n Al’s and Canter’s are currently featured in nationwide TV commercials pitching Pastrami sandwiches for the notoriously gross Carl’s Jr.

Who would have thought that macho slobbering  through a  mouth stretching Pastrami Sandwich on Rye could translate to an aura of superior male sexuality and performance? In a Jewish a Deli? Only the tasteless Carl's  Jr. ( Get it?) would have audacity to openly suggest such  vulgar thoughts.

Three New York delis have been featured in major films. They are:                                        Katz’s (When Harry Met Sally), Carnegie (Broadway Danny Rose) and The Stage (multiples).  In a paradox these top  three while offering generally acceptable and large portions of food are equally famous for surly waiters and dumpy almost intentionally low scale dowdy décor.


Brent's Upscale Dining Decor

Thus apparently, as in baseball,  one hit out of three is OK for delis. It does not appear to deter crowds and in fact may be considered a necessity for the true deli addict. This esoteric combination of surly dumpiness somehow, perversely seems to breed long term success. In an industry (the general food serving business) with the highest failure rate of all businesses, all five of the above delis have been in business for 50 years or more. Brent’s Northridge and Langer's downtown on Alvarado (amazingly only open til 4 PM) are  not far behind.

Thus the enigma of judging a deli restaurant is that the normal rating elements described above often don’t apply. All of this........when  added to the virtual mass hysteria and “Great Expectations” surrounding Brent’s Westlake opening has made it very difficult to offer an objective review that has to deal with these strange and perhaps perverse multiple nuances.

 However, we will give it a try.  After all, we are not talking about the French Laundry here.

So, first of course, must come the food at Brent’s Westlake. In the minds of most, a triple digit number of choices in huge portions at reasonable prices may be the defining difference between normal dining and deli dining. Brent's Westlake certainly delivers on all..

Their  menu has over 300 individual entries including 70 breakfast items... not counting side orders, 25 desserts and 16 hamburgers. There are 70 sandwiches (not counting those hamburgers)  that may be served grilled, hot or cold.

The lunch-dinner menu offers 32 selections ranging from a steamed vegetable plate ($8) or a knockwurst or frankfurter plate at $11 to a New York choice steak for $23. You can make all of these lunch or dinner entrees an even more complete and caloric meal for only $7 more . That $7 buys a deluxe appetizer plus salad or soup.  Kreplach (Soup Ravioli) or Matzo Ball in the soup adds $1.75,  Dessert and coffee are part of the deal. The $7 add-on is a meal for many.  Wow! Wow! Wow!


Brent's Satiated & Satisfied Diners

Also in the same menu section, are the three favorite reasonably priced “ethnic plates” that are important parts of the definition of Jewish delis. They are sweet and sour stuffed cabbage and hot brisket of beef, both with 3 or 4 side dishes that take to much room to describe...or eat. The third,  of course is ….  the super iconic  “Chicken in the Pot”. It defines all deli dining in one giant serving.    I love it. Coincidentally, all are very fairly priced at $14.

You see, the giant crock of this wonderful, classic chicken soup can actually serve 4 “normal” diners. In the soup are huge, huge tender portions of a huge, huge  chicken with lots of boiled potatoes and braised carrots plus that large Kreplach and a cannonball sized Matzo Ball. The latter, a few sips of soup, and a spot of those vegetables are a meal on their own.

Since I don’t want to appear even more parsimonious than I am, though  I usually eat only ¼ of all of this, I do not split it with the other 3 in the booth. Otherwise dinner could be $3.50 per person. Do the math! Instead I take the rest home in a very, very  large fluid proof container. It is good for lunch or dinner for the next 3-4 days. My wife thinks this is great.  She usually staggers out with it. 

Some people joke about the name but there is also the notoriously famous “Stuffed Kishke” plate ($12) for fearless deli aficionados with a sense of humor and an iron colon. I have neither, nor am I fearless so I won’t tell you what the ingredients (especially the dreaded Kishke itself) and side dishes contain.  Avoid this plate at all costs. Unless, of course, you have arteries the size of The Lincoln Tunnel or are planning a rapid suicide. It may contain more trans fats, cholesterol and calories than two Big Mac cheeseburgers, super sized fries and a regular 24 oz. Coke. After consuming any of the  above plates, following up with any of the  25 also giant portions of heart-stopping desserts seems like child’s-play. 

But the heart of a deli really does beat around those 70 sandwiches and specifically those featuring Corned Beef or Pastrami.  There are 11 variations priced from a basic $11to $14 for the famed Black Pastrami Reuben with melted Swiss Cheese and hot sauerkraut on grilled very fresh Rye bread.  Many rave about this also iconic sandwich but some veteran Reuben experts with those possibly unattainable “Great Expectations” go “Feh”. Their dining satisfaction is further diminished by the presence of a 1 ½” paper cup of cole slaw as the side dish. This is really hard to believe. A 1½” wide very shallow paper cup!!!!. There are pickles.

One could wonder anyway what the big deal could be about all these apparently simple but giant sandwiches. There does not seem to be any world famous deli cooks. At least I have not seen any on the Iron Chef.  Most of the food preparers at Brent’s or other delis today  look like the same guys that work the woks at the suspect PF Chang. They may be interchangeable .

Thus, it would seem that all you would need to be successful is some rye bread, some meat and a reasonably sharp slicer, electric or human. Not quite. Brent’s Northridge owners have spent three decade carefully assembling and fine-tuning the ingredients that go into that architectural triumph called a Pastrami sandwich and most devotees call it a work of art.

As noted, the reputation of every famous deli mentioned above pretty much lives or dies with these huge mouth-filling palate-satisfying comestibles. Reliable stats indicate that sandwiches comprise more than 50% of all full service delis'  total business.

At Brent’s the bread is thick slices of freshly baked crusty rye, often less than 2 hours old. The meat is custom smoked and then very carefully sliced and presented on a large plate in a contoured size that just barely fits in most mouths. (How do they do that?) Thus it is an art that  is much more than meets the eye. But it also seems to be an art that should easily be transferred to Brent’s Westlake. Most Brent's lovers thinks that it has. Some differ.

But the punch-line may be that, an entire family or group of six can have very complete, varying  and satisfying meals (either  giant sandwiches or complete dinners)  at Brent’s Westlake, including alcohol… (there is a bar) that hit the credit card for less than dinner for one at the recently opened Mastro’s, where many think  service is the equal of those New York delis.
















Brent's Unique Sports-Deli-Bar Area

After all... is a 7 oz. Kobe beef steak 10 times more palate and lip satiating or sexy than a two inch thick slowly consumed Corned beef or Pastrami masterpiece.  I think not. Bluntly and amazingly I don't even think the overall culinary skills are in the same ball park.

And this perhaps is really the “Great Expectation” that many Westlakers have eagerly anticipated and sought. Dining regularly at Brent’s may keep the spouse happy  while easing  the burden of the 5 digit mortgage, tax and insurance payments on that Conejo mansion which also houses a leased BMW and a new boat-like Infiniti Super SUV.

Oh yeah! I forgot those subtle but perverse service and décor elements.

Brent’s Northridge has sassy, experienced, very deli knowledgeable ethnic servers. There is a word for that.  They are part of that Brent’s drama and appeal. Westlake servers presently seem to be part-timers recruited from Moorpark JC or are Roxie’s escapees. It will take some time, if ever, for them to learn those 300 items and create some level of a true deli experience. Sadly, they may never become sassy. That is also an obscure art. Some say it is cultural and possibly even genetic.

The Westlake location previously housed white table cloth restaurants such as Ottavio’s, Red’s BBQ, LG Steaks and Paul’s. Brent’s has spent a lot of money on its décor and remodeling but perhaps inadvertently  wound up with a high ceiling deluxe coffee shop-sports bar look rather than a traditional bustling deli atmosphere. .

This combination of non-surly service, upscale décor and those 1 ½” paper cups of cole slaw may explain why there have been occasional comments from the current self acclaimed deli mavens of the Conejo about “Great Expectations” not met….. even though the food may measure up. But “those people” can have roots from the “dreaded” Northwest Valley or even Brooklyn and therefore believe that only they know what a deli is really all about.  

We’ll report back in about a year.  

Nevertheless... On Thursday, Friday, Saturday and Sunday evenings and for Saturday or Sunday Brunch there is often a 20 minute prox wait. But they say that they do take and reasonably honor reservations.

Meanwhile maybe we should offer an authentic  “Class in Sass”. Who better?

Brent's Delicatessen & Restaurant
Westlake: 2799 Townsgate Rd. (Townsgate Rd. & Westlake Blvd.) (805) 557-1882 
Northridge:
19565 Parthenia St. (Between Winnetka and Tampa)    
(818) 886-5679

Open Every Day for Breakfast, Lunch and Dinner- Free and Easy Adjacent Parking

Most Credit Cards Accepted

Frankly Noted - Gossip Around The Conejo

Very Big News

For the first time since that  popularity contest called Zagat's has been published, finally 3 of the 12 very worthy Conejo restaurants have been recognized with listings in the Los Angeles Edition.  There are still 9 to go.   Ask me.

In the present case, credit is due to the management skills of the owners combined with talented chefs. There is Tuscany, rated as one of the best in all California within  the crowded and highly competitive Italian category. Owner Tomasso Barletta of Bari  and Executive Chef Maurizio Ronzoni from Lake Como deserve kudos for that.

Then there is Leila's, unbelievably  rated equal to Spago's for California Cuisine. Credit the very capable and amiable owner Peyman Afshar for that, by keeping the manic but brilliant chef Richie De Mane happy, super creative and healthy. Just watching Richie in the small open kitchen is worth the price of admission.

Finally there is the super cool owner- manager Tom Sweet partnering with veteran Chef Nick Blinoff to offer consistently satisfying Mediterranean cuisine at the very attractive Mandevilla.

 Openings and Closings!!!

Mediteranneo -Now open at the old Le Cafe location with a brilliant do over, new chef under the direction of General Manager Sandro De Coppola.  Soon to be reviewed.

Mastro's is open  on T. O. Blvd this week. They recently  hit the headlines for offering a flute (4 oz.- 1/6th of a bottle)  of Veuve Cliquot for $25. Even with a strong Franc raising the price, that is about what they pay for a full bottle max. They get back $150 !!!! How do you think that will go over in The Conejo.

As with other restaurants we will wait a while to review Mastro's and let it settle down. Based upon reports from recent diners, we may wait for our 4 figure income tax refund.

As you may have noted we waited on Brent;s and seemed to avoid the initial chaos.

Tryst- Answering machine says closed for remodeling. Rumors have it that owner is keeping busy temporarily as a waiter at the recently opened Mastros.  Let's hope that his grand illusions can somehow become reality.

The original Rendez-vous had been allowed to run down physically and culinarily (Can that be a word?) more than the recent manager- owner was willing to recognize. The light cosmetics that were applied were unable to overcome the serious and basic deficiencies. It is going to take a lot of money for it to compete with the hard driving and competitive scene that now exists in the Conejo.

We have many more fine restaurants in this extended Conejo area than the entire San Fernando Valley, all of Orange County and San Diego County  and are closing in on  the very large Westside area of Los Angeles from La Brea to the Sea.

In California now it is San Francisco, West Los Angeles, Conejo Valley with downtown Los Angeles trailing as a distant fourth. Santa Barbara has moved up and down. Citronelle is gone and the Wine Cask is overrated.

Further a broad spectrum exists with amazing excellence in Japanese-Sushi, Italian, Pizza, French, Chinese (on the outskirts), Sea Food, Steak (now), Fusion, Californian, Continental, Deli (now) and perhaps 2 fairly good Mexican Choices. 14 great choices in all.

The Holiday dining season is upon us and Serge Bonnet kicks it off at Cafe Provencal  with his very special three course Prix Fixe lunch at $14.95. Coffee or Tea is included.

On Wednesdays and Thursdays, he offers a 5 course special diner with 5 accompanying wines for $40. WOW!!!

His location across from the Civic Arts Plaza is a perfect choice if you are attending an event.

He now offers a complete quality catering service under the Amuse Bouche name.