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Great
Expectations!
Brent’s Deli Westlake
Great Deli or Not?
We all know that "Great
Expectations" by Charles
Dickens is one of the great novels
of all time, and at least in its initial production, was an artistic
film triumph,. Further we also all have had personal “Great
Expectations” that were occasionally fulfilled, (blind dates?) but
usually were not.
Restaurants and film are both
subjective matters involving personal choice. Coincidentally, both
have three main elements that require consideration when one tries to do
an objective criticism. In film, story, acting and cinema-photography are
the factors that critics use in making their judgments which
often differ widely.
The three classic elements of
restaurants are food, service and décor. While the importance of
each of these varies in the minds of the diners, there is no doubt
food is the key element. Then
there
are the sub elements of food such as creativity, ingredients and
presentation.
The
term “deli” can be applied
to a wide range of ethnic restaurants or stores that offer mostly
foreign prepared foods in a refrigerator case plus specialty
packaged items along with some home cooking served on the premises.
However, most people are actually
thinking of “Jewish” delis when they use the broad term. In fact
Jewish delis seem to have become national institutions.
Two
historic (though now average)
local
L.A. Westside delis, Nate ‘n
Al’s and
Canter’s
are currently featured in
nationwide TV commercials pitching Pastrami sandwiches for the notoriously gross Carl’s Jr.
Who would have thought that macho
slobbering through a mouth stretching Pastrami Sandwich on Rye
could translate to an aura of superior male sexuality and
performance? In a Jewish a Deli? Only the
tasteless
Carl's Jr. ( Get it?) would have audacity to openly suggest such vulgar
thoughts.
Three New York delis have been
featured in major films. They are: Katz’s
(When Harry Met Sally), Carnegie
(Broadway Danny Rose)
and The Stage
(multiples). In a paradox these top three while offering generally
acceptable and large portions of food are equally famous for surly
waiters and dumpy almost intentionally low scale dowdy décor.

Brent's Upscale Dining Decor
Thus apparently, as in baseball, one
hit out of three is OK for delis. It does not appear to deter
crowds and in fact may be considered a necessity for the true deli
addict. This esoteric combination of surly dumpiness somehow, perversely seems to breed long term success. In an industry (the
general food serving business) with the highest failure rate of all
businesses, all five of the above delis have been in business for 50
years or more. Brent’s
Northridge and
Langer's
downtown on Alvarado (amazingly only open til 4 PM) are not far behind.
Thus the enigma of judging a deli
restaurant is that the normal rating elements described above often
don’t apply. All of this........when added to the virtual mass hysteria and
“Great Expectations” surrounding
Brent’s Westlake opening
has made it very difficult to offer an objective review that has to deal
with these strange and perhaps perverse multiple nuances.
However, we will give it a try.
After all, we are not talking about the
French Laundry
here.
So, first of course,
must come the food at Brent’s Westlake.
In the minds of most, a triple
digit number of choices in huge portions at reasonable prices may be
the defining difference between
normal
dining and
deli
dining. Brent's Westlake certainly delivers on all..
Their menu has over 300
individual entries including 70 breakfast items... not counting
side orders, 25 desserts and
16 hamburgers. There are
70 sandwiches (not counting those hamburgers) that may be served grilled, hot or cold.
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The lunch-dinner menu offers
32 selections ranging from
a steamed vegetable plate ($8) or a knockwurst or frankfurter plate
at $11 to a New York choice steak for $23. You can make all of these
lunch or dinner entrees
an even more complete and
caloric meal for only $7 more . That $7 buys a
deluxe appetizer
plus salad
or
soup. Kreplach (Soup Ravioli) or Matzo Ball in the soup adds
$1.75, Dessert and coffee are part of the deal. The $7 add-on
is a meal for many. Wow! Wow! Wow!
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Brent's Satiated & Satisfied
Diners
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Also in the same menu section, are the three
favorite reasonably priced “ethnic plates” that are important parts of the
definition of Jewish delis. They are sweet and sour stuffed cabbage
and
hot brisket of beef, both with 3 or 4 side dishes that take to much
room to
describe...or eat. The third, of course is …. the
super iconic
“Chicken in the Pot”. It defines all deli dining in one giant
serving. I love
it.
Coincidentally, all are very fairly priced at $14. |
You see, the giant crock of this wonderful, classic chicken soup can
actually serve 4 “normal” diners.
In the soup are huge, huge tender portions of a huge, huge chicken
with lots of boiled potatoes and braised carrots plus that large Kreplach
and
a cannonball sized Matzo Ball. The latter, a few sips of soup, and a spot of
those vegetables are a meal on their own.
Since I don’t
want to appear even more parsimonious than I am, though I usually eat only ¼ of all of this, I do not
split it with the other 3 in the booth. Otherwise dinner could be
$3.50 per person. Do the math! Instead I take the rest home in a
very, very large fluid proof container. It is good for lunch or dinner for
the next 3-4 days. My wife thinks this is great. She usually
staggers out with it.
Some people joke about the name
but there is also the notoriously famous “Stuffed Kishke” plate
($12) for fearless deli aficionados with a sense of humor and an
iron colon. I have neither, nor am I fearless so I won’t tell you
what the ingredients (especially the dreaded Kishke itself) and side dishes
contain. Avoid this plate at all costs. Unless, of course, you have arteries
the size of The Lincoln Tunnel or are planning a rapid suicide. It
may contain more trans fats, cholesterol and calories than two Big
Mac cheeseburgers, super sized fries and a regular 24 oz. Coke.
After consuming any of the above plates, following up with any
of the 25
also giant portions of heart-stopping desserts seems like child’s-play.
But the heart of a deli really
does
beat around those 70
sandwiches and specifically those featuring Corned Beef or Pastrami.
There are 11 variations priced from a basic $11to $14 for the famed
Black Pastrami Reuben with
melted Swiss Cheese and hot sauerkraut on grilled very fresh Rye
bread. Many rave about
this also iconic sandwich but some veteran Reuben experts with those
possibly unattainable “Great Expectations”
go “Feh”. Their dining satisfaction is further diminished by the presence
of a 1 ½” paper cup of cole slaw as the side dish. This is really
hard to believe. A 1½” wide very shallow paper cup!!!!. There are
pickles.
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One could wonder anyway what the
big deal could be about all these apparently simple but giant
sandwiches. There does not seem to be any world famous deli cooks.
At least I have not seen any on the Iron Chef. Most of the food preparers at Brent’s
or other delis today look like the same
guys that work the woks at the suspect PF Chang. They may be interchangeable .
Thus, it would seem that all you
would need to be successful is some rye bread, some meat and a
reasonably sharp slicer, electric or human. Not quite. Brent’s Northridge
owners have spent three decade carefully assembling and fine-tuning
the ingredients that go into that architectural triumph called a
Pastrami sandwich and most devotees call it a work of art.
As noted, the reputation of every
famous deli mentioned above pretty much lives or dies with
these huge mouth-filling palate-satisfying comestibles. Reliable
stats indicate that sandwiches comprise more than 50% of all full
service delis'
total business.
At Brent’s the bread is thick
slices of freshly
baked crusty rye, often less than 2 hours old. The meat is custom
smoked and then very carefully sliced and presented on a large plate
in a contoured size that just barely fits in most mouths. (How
do they do that?) Thus it is an art that is much more than meets
the eye. But it also seems to be an art that should easily be
transferred to Brent’s Westlake. Most Brent's lovers thinks that
it has. Some differ.
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But the punch-line may be that,
an entire family or group of six can have very complete, varying and
satisfying meals (either giant sandwiches or complete dinners) at Brent’s Westlake, including alcohol… (there is a bar)
that hit the credit card for less than dinner for one at the
recently opened Mastro’s, where many think service is the
equal of those New York delis. |

Brent's Unique Sports-Deli-Bar
Area |
After all... is a 7
oz. Kobe beef steak
10 times more
palate and lip satiating or sexy than a two inch thick
slowly
consumed Corned beef or Pastrami masterpiece.
I think not. Bluntly and amazingly
I don't even think the
overall
culinary skills are in the same ball park.
And this perhaps is really the “Great
Expectation” that many Westlakers have eagerly anticipated and
sought. Dining
regularly at Brent’s may keep the spouse happy while easing the
burden of the 5
digit mortgage, tax and insurance payments on that Conejo mansion
which also houses a leased BMW and a new boat-like Infiniti Super
SUV.
Oh yeah! I forgot those subtle
but perverse service and décor elements.
Brent’s Northridge has sassy,
experienced, very deli knowledgeable ethnic servers. There is a word
for that. They are part of that Brent’s drama and appeal. Westlake
servers presently seem to be part-timers recruited from Moorpark JC
or are Roxie’s escapees. It will take some time, if ever, for them
to learn those 300 items and create some level of a true deli
experience. Sadly, they may never become sassy. That is also an
obscure art.
Some say it is cultural and possibly even genetic.
The Westlake location previously
housed white table cloth restaurants such as Ottavio’s, Red’s BBQ,
LG Steaks and Paul’s. Brent’s has spent a lot of money on its décor
and remodeling but perhaps inadvertently wound up with a high ceiling deluxe
coffee shop-sports bar look rather than a traditional bustling deli
atmosphere. .
This combination of non-surly
service, upscale décor and those 1 ½” paper cups of cole slaw may
explain why there have been occasional comments from the current self acclaimed
deli mavens of the Conejo about “Great Expectations” not met….. even though the food may measure up. But “those people” can
have roots from the “dreaded” Northwest Valley or even Brooklyn and
therefore believe that only they know what a deli is really all
about.
We’ll report back in about a year.
Nevertheless... On Thursday, Friday, Saturday and Sunday evenings and
for Saturday or Sunday Brunch there is often a 20 minute prox wait.
But they say that they
do take and reasonably honor reservations.
Meanwhile maybe we should offer an
authentic “Class in
Sass”. Who better?
Brent's Delicatessen &
Restaurant
Westlake:
2799 Townsgate Rd. (Townsgate Rd. & Westlake Blvd.) (805)
557-1882
Northridge:
19565 Parthenia St. (Between Winnetka and Tampa)
(818) 886-5679
Open Every Day for Breakfast, Lunch and Dinner- Free and Easy
Adjacent Parking
Most Credit Cards Accepted

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Frankly Noted - Gossip Around The Conejo
Very Big News
For the first time since that popularity contest
called Zagat's has been published, finally 3 of the 12 very worthy
Conejo restaurants have been recognized with listings in the Los Angeles
Edition. There are still 9 to go. Ask me.
In the present case, credit is due to the management
skills of the owners combined with talented chefs. There is Tuscany,
rated as one of the best in all California within the crowded and highly competitive Italian category. Owner
Tomasso Barletta of Bari and Executive Chef Maurizio Ronzoni
from Lake Como deserve kudos for that.
Then there is Leila's, unbelievably
rated equal to Spago's for California Cuisine. Credit the very
capable and amiable owner Peyman Afshar for that, by keeping the
manic but brilliant chef Richie De Mane happy, super creative and
healthy. Just
watching Richie in the small open kitchen is worth the price of admission.
Finally there is the super cool owner- manager Tom
Sweet partnering with veteran Chef Nick Blinoff to offer consistently
satisfying Mediterranean cuisine at the very attractive Mandevilla.
Openings and Closings!!!
Mediteranneo -Now open at the old
Le Cafe location with a brilliant do over, new chef under the
direction of General Manager Sandro De Coppola. Soon to be reviewed.
Mastro's is open on T. O. Blvd
this week. They recently
hit the headlines for offering a flute (4 oz.- 1/6th of a bottle) of Veuve Cliquot for $25. Even with a
strong Franc raising the price, that is about what they pay for a full
bottle max. They get back $150 !!!! How do you think that will go over in The Conejo.
As with other restaurants we will wait a while to
review Mastro's and let it settle down. Based upon reports from recent
diners, we may wait for our 4 figure income tax refund.
As you may have noted we waited
on Brent;s and seemed to avoid the initial chaos.
Tryst-
Answering machine says closed for remodeling. Rumors have it that owner is
keeping busy temporarily as a waiter at the recently opened Mastros.
Let's hope that his grand illusions can somehow become reality.
The original
Rendez-vous had been allowed to run down physically and culinarily (Can
that be a word?) more than the recent manager- owner was willing to
recognize. The light cosmetics that were applied were unable to overcome the
serious and basic deficiencies. It is going to take a lot of money for it to
compete with the hard driving and competitive scene that now exists in the
Conejo.
We have many more
fine restaurants in this extended Conejo area than the entire San Fernando
Valley, all of Orange County and San Diego County and are closing in
on the very large Westside area of Los Angeles from La Brea to the
Sea.
In California now it
is San Francisco, West Los Angeles, Conejo Valley with downtown Los Angeles
trailing as a distant fourth. Santa Barbara has moved up and down.
Citronelle is gone and the Wine Cask is overrated.
Further a broad
spectrum exists with amazing excellence in Japanese-Sushi, Italian, Pizza,
French, Chinese (on the outskirts), Sea Food, Steak (now), Fusion,
Californian, Continental, Deli (now) and perhaps 2 fairly good
Mexican Choices. 14 great choices in all.
The Holiday dining season is upon us
and Serge Bonnet kicks it off at Cafe Provencal with his very special three course Prix Fixe
lunch at $14.95. Coffee or Tea is included.
On Wednesdays and Thursdays, he
offers a 5 course special diner with 5 accompanying wines for $40. WOW!!!
His location across from the
Civic
Arts Plaza is a perfect choice if you are attending an event.
He now offers a complete quality
catering service under the Amuse Bouche name.

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